The Lexicon of Sustainability
Know Your Food is a short film series created and produced for PBS. It introduces consumers to key terms and principles that can help them make more informed decisions about the food they eat.
About The Project
As consumers take increased responsibility for what they eat, many choose to become “locavores”, favoring foods grown or produced in their communities. By voting “local” with their pocketbooks when they go to the supermarket, these consumers keep money in local economies while supporting and strengthening local food systems. They also decrease their “food miles” and with it their carbon footprint, of critical importance in confronting the challenge of climate change.
Still, even the most responsible consumers can’t find everything locally. Coffee, spices and most fish often come from halfway around the world. In these cases, they can embrace the principle of a “connected market”. By applying the same rationale used when buying local products to those that come from great distances, consumers can ensure their purchases support the growth and production of responsible and sustainable food systems.
What I Did
Animation & Editing of 20 Short Films